Within the new campaign “501: The Number That Changed Everything”, Levi’s chooses the esports to celebrate the iconic 501 jeanslaunching a special tournament on Fortnite: ecco Levi’s 501 Heroes. Let’s find out all the details together.
Levi’s 501 Heroes: here are all the details
On May 20, 2022 will be celebrated the 149th anniversary of the original blue jeans; elegant or casual, worn tight or oversized, dark or faded, plain or personalized, this icon is the heart and soul of Levi’s and modern fashion.
A humble work pant created for during the timenow also made so sustainable. Constantly evolving, these iconic jeans, born in 1873continue to define the dress codes of modern streetwearalways remaining faithful to the original.
Today the Levi’s brand launches a series of gaming themed activities distributed on the most popular platforms of the moment together with the start-up 2WATCHand the two initials of Omnicom Media Group Italythe media agency OMD e la brand content Unit Omnicom Media Group Italy OMD e FUSE. By landing on innovative channels populated by young talents, Levi’s enters the world of esports getting closer and closer to the new generations.
The main initiative of the project is called “Levi’s 501 Heroes” and sees thousands of passionate gamers compete in a tournament dedicated to Fortnite; the competition is broadcast live on Twitch on the official channels of 2WATCH.
Prizes up for grabs
Up for grabs for the winner of the competition is an unforgettable one trip to Paris to make your own custom Levi’s 501 jeans. Under the guidance of an expert, the design experience will be exclusive e engaging. The result is a jeans made entirely by handa unique piece of which it is possible to choose every feature: from the weight and finishing of the denim to the rivets.
But the surprises don’t end there. During the broadcasts, viewers will be put to the test; will have to answer numerous questions about the history of jeans and will be rewarded with gods gadget. In addition to the competition on Fortnite, every Friday at 5.01 the program “Il Tè dei 501 Heroes” is on air, conducted by professional streamers Kroatomist and Queen Giorgia. Here we will address issues related to videogames, fashion and environmental sustainability.
Until May 27, users will be able to send via the official site by Levi’s a video in which they show a creative use of a Levi’s501 jeans; the most interesting will be rewarded with a total look.
Mathilde VaucheretBrand Marketing Director South Europe, N. Africa & EU marketing Licenses, Footwear & Accessories di Levi Strauss & Co, ha dichiarato:
The Levi’s brand is exploring new territories and platforms with the aim of connecting iconic garments to an increasingly younger audience. Let’s now turn the spotlight on Gen Z to give a modern interpretation of 501, which has always been our cultural icon par excellence.
Fabrizio PerroneCEO of 2WATCH, concluded by stating:
We are extremely proud that a historic brand like Levi’s has chosen 2WATCH to celebrate the anniversary of a product rich in history like the 501. Esports and related platforms are confirmed as an ideal vehicle for brands wishing to reach a new audience. and we are sure that fans will appreciate the possibilities offered by an initiative like this.