Aetherna and Linkem strengthen the commercial partnership announced last May at a corporate level. The common goal is to bring new ad hoc digital solutions, based on 5G, in the hospitality sector.
Contributing to the digitization of the hospitality sector: Linkem and Aetherna’s goal
Linkem, Italy’s leading 5G operator, consolidates its partnership with Aetherna, company specialized in the management of ICT solutions dedicated to the hotel sector. Ninth only: announces the entry into the share capital of the company to further accelerate technological innovation in the hospitality world. The telecommunications company he has acquired 49% of the company, with the consequent possibility of appointing a director on the Board of Directors. Linkem also named the new Chief Product Officer, in Aether.
“We have decided to strengthen the partnership with Aetherna and to enter the company’s share capital to exploit in an increasingly complete and effective way the strategic and infrastructural synergies for innovation in the hospitality sector and, at the same time, to accelerate the transformation of the sector thanks to fifth generation technologies ”he declared Davide Rota, Chief Executive Officer of Linkem. “5G technology will be the keystone of the digital transformation of many sectors, the fundamental lever to strengthen an approach increasingly oriented to the business and entrepreneurial world, as well as to the consumer one” he concluded Rota.
Davide Rota, Chief Executive Officer of Linkem
“The entry of Linkem into the share capital constitutes for Aetherna a fundamental step in our ambitious process of relaunching hospitality in our country. Thanks to this operation we have strengthened our reputation in the sector nationwide. Hospitality represents an accomplished example of the application of the potential offered by new 5G technologies to actively contribute to the restart and revitalization of the Italian economy “he declared Ross Gallo founder and CEO of Aetherna.
Aetherna rebranding is coming
Since the start of the strategic partnership announced last May, Linkem and Aetherna have undertaken numerous marketing initiatives. Among these the sponsorship del programma4 Hotel by Bruno Barbieri on Sky Uno and the launch of the experimentation of new product “Smart Room” e sponsorship at Hospitality Day fairs e TTG Expo in Rimini last October. Among the future projects envisaged by the agreement also the creation of a coordinated image and a major rebranding of Aetherna. This will also consist of the launch of the new website, and the participation in other sector events, like the next Hotelatore Day and Hospitality Riva. Aetherna has already opened two new operational offices and extended its customer support service, which is now available 7 days a week.