The concept store created by Linkem in Florence, the first in Italy, becomes the new Jersey Second Sponsor of Viola gamers.
A partnership signed in the sign of the continuity of a bond that has seen the lily club and the wireless ultra-broadband service provider side by side since 2018. A partnership that evolves following the innovation traits of the DNA of both companies.
The “Different Store” logo will appear on the Fiorentina Esports kit worn by the pro-players in all the tournaments of the FIFA22 circuit that will see them engaged during this season, from the Global Series to the eSerie A, in addition to the various national and international competitions that the team will play in the coming months.
But not only. In the concept store in via De Sanctis 34, there will be a corner dedicated to official Fiorentina products, and starting today viola fans will be able to buy in exclusive the new E-KIT created by Kappa for Pro-Players.
Different will also host in May, live, the Final-Eight of the Viola eLeague, a competition organized by Fiorentina which already today sees hundreds of players from all over Italy connect and virtually compete against each other.
Esports are a constantly growing phenomenon, which has over 1.5 million fans in Italy alone, ACF Fiorentina is ready for new challenges with an innovative and prestigious partner at its side.
“Linkem has conceived Different Store with the aim of creating a place in which to experiment with technological applications and receive specialized assistance to identify the most suitable solutions to improve daily life at home and in the office” – said Francesco Sortino, Chief Marketing Officer of Linkem – “Thanks to the new partnership with Fiorentina Different Store has become the reference point for all online gaming enthusiasts who will be able to meet in the heart of Florence to buy the exclusive products made by the Club and play the Viola eLeague Final-Eight live. . We are very proud to give continuity to the historic collaboration with Fiorentina in the name of eSports. “