Universal Music Group’s Astralwerks label and the LEGO Group have teamed up to introduce the world to LLAMA: the first LEGO minifigure to sign a record deal
An extraordinary debut with the engaging single “Shake“, Which sees the participation of the three-time winner of the GRAMMY NE-YO and the emerging artist Carmen DeLeon, who recently released the hit single “Juegas”. “Shake” is available on the App LEGO VIDIYO and across all digital music platforms. On Tuesday, the LEGO Group revealed the teaser of the single, along with news of LLAMA’s historic signing with Astralwerks. The DJ / producer is the first LEGO minifigure to sign a deal with a record label.
LLAMA: The LEGO minifigure who signed a record deal
The official video of “Shake” sees the participation of NE-YO and Carmen DeLeon as well as LLAMA. The director is Will Kindrick, who has worked with artists such as Ice Cube, Brian Wilson, She & Him. “Shake” was produced by the gods hitmaker BTS David Stewart, who co-wrote the song with the artist / songwriter Ryan Tedder, winner of the GRAMMY Awards. LLAMA remembers:
I met Ryan at a party. He was the only one who could keep up with me on the dance floor. A few days later, he showed up at my house and we got in tune. At sunset ‘Shake’ was born, and it was beautiful. It is funny. She is energetic. Makes you want to move.
NE-YO continues saying:
LLAMA is an artist we need right now. Bringing some positive and morale-boosting music to people during what has been a tough year for many is something I’m happy to be a part of.
Finally he concludes Carmen DeLeon, adding:
I was so excited when I was asked to be a part of ‘Shake’ along with NE-YO and LLAMA My life revolves around creativity and dreaming big and this collaboration with the LEGO Group is the realization. I hope this song and the fun music video we shot inspire kids to always follow their dreams and think outside the box.
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