Threads, Meta’s text-based social network, has achieved some success since its launch in July. But its absence in the European Union has prevented us Europeans from using text-based social media via legitimate downloads (even though many have already started using it). But it seems Meta plans to launch Threads in Europe later this year.
Meta may launch Threads in Europe next month
The news comes from the Wall Street Journal, which explains that so far Threads has not arrived in Europe due to privacy issues. For Threads to be complies with EU regulations, It looks like it might offer users in the region a solo mode visualization dell’app.
This would mean that, to consume the content, users they would not be required to create a profile, but they may be required to do so if they want to publish them. It remains to be seen how Meta will approach the creation of a feed algoritmico for users without a profile. It is also uncertain whether it will be possible for them to follow other profiles.
Recently, the company also introduced a method for delete your Threads profile without deleting the associated Instagram profile, which could have been a problem for the EU.
As of today, Threads still doesn’t show any advertisinghowever, considering the app’s privacy labels on iOS, it appears to collect a vast amount of data and uses Instagram as access mechanism. According to EU regulations, such as the Digital Services Act and the Digital Markets Act, large platforms must obtain the explicit consent of users to collect data aimed at personalizing ads.
Meta currently offers users in the EU the option to subscribe to a paid subscription on Facebook and Instagram to use the services without the presence of advertising. It remains to be seen whether it will also do the same for Threads.
During Meta’s third quarter earnings call, Mark Zuckerberg revealed that Threads matters less than 100 million monthly active users. The CEO thinks he might catch up one billion users in the next years. Europe could play a fundamental role in this outcome.
The Wall Street Journal