Mastercard announces a new solution to make online purchases safer and reduce digital fraud, in partnership with Microsoft. In fact it will integrate Dynamics 365 Fraud Protection di Microsoft in the new service Digital Transaction Insights.
Microsoft and Mastercard develop a solution to protect online purchases
Online fraud is worth as much as $ 50 billion globally. The Online shopping they are a huge convenience that most users don’t want to give up. But a solution is needed to make them safer and avoid them frodi online.
This is why Mastercard wants to bring next-generation solutions to the service Digital Transaction Insights. Using online merchant data to ensure payment authorizations, in order to avoid fraud of any kind. And to do so, he wants to use the artificial intelligence of Dynamics 365 Fraud Protection di Microsoft.
Ajay Bhallapresident of Cyber and Intelligence for Mastercard, explains: “lo shopping online it should be simple, safe e rapid. But it’s not always like this. We are engaging in the development of advanced identity recognition and anti-fraud technologies to improve the collection of intelligent real-time data, which we then deliver to institutions around the world. “
Chris Lamanna, Corporate Vice President of Microsoft Business Applications and Platforms, ensures that these anti-fraud checks are possible with Microsoft tools. All thanks to artificial intelligence, which allows “buyers and merchants to prevent new scams and execute only genuine transactions on both sides. This partnership lays the foundation for a global fraud prevention future in which large amounts of data will no longer be a security barrier.”
These solutions aim to reduce fraud while respecting the GDPR. In 2021 Mastercard raised the 14% authorizations by checking the identity of buyers digitally. With the partnership with Microsoft this percentage will increase. You can find out more here.