MINI and the BMW Group: a 20-year history. For the occasion, a book entitled “THE BIG LOVE – A 20-year (love) story”, published by Electa, which will be on the market from 8 September, which will retrace the various initiatives that MINI has shared over the years with its community of enthusiasts and beyond.
MINI: a pop icon and more
Four adjectives to describe it: irreverent, funny, disheveled, colorful. Perhaps the best synthesis of a car that is more than just a vehicle, it is philosophy, it is a lifestyle, it is belonging.
Fashion, design, cinema, advertising: a British icon that first became a symbol of world motoring, with those four characteristic and characterizing letters.
In a busy September, as MINI confirmed its presence three weeks ago at theIAA Mobility 2021, the new fair dedicated to the world of engines and mobility that will take place during the month of September a Munich, therefore also this special anniversary arrives.
“THE BIG LOVE”: where to discover something more
On the MINI.IT website in the News section it is possible to visit the page dedicated to the book “THE BIG LOVE – A 20-year long (love) story”, with some previews and unpublished contents to tell the story of an icon in full MINI style. In addition, you can set a reminder to celebrate the birthday together and share the book release.