MINI is once again the protagonist of the Milanese scene on the occasion of Outside Salone 2021. The brand celebrates its first 20 years in the BMW Group with a photo exhibition curated by MINI Milano at GUD Bocconi, one of the coolest places in Milan and a real point of reference for university students.
MINI celebrates its first 20 years in the BMW Group with a photo exhibition in Milan
The new photographic exhibition is open to the public funtil next September 25th. The event will retrace the 20 years of MINI in the BM Group with images displayed in the GUD Bocconi dehors. It should also be noted that two unmissable appointments are scheduled at the GUD Bocconi spaces. These events see MINI as a protagonist and are focused on sustainable mobility in Milan. Here are the scheduled events:
- September 15: “MINI Milan and young people: the MINI Challenge Academy.”
- September 22: “MINI Electric and sustainable mobility in Milan.”
The comment of the General Manager BMW Milan
Maurizio Ambrosino, BMW Milan General Manager, declares: “I thank GUD for allowing us to carry out this project and to host us in this new space, born inside the Boccon University. We are happy that MINI is once again the protagonist of the Milanese scene, but above all we are celebrating the 20 years of the brand under the BMW Group banner within such an important setting as that of the Salone del Mobile. It’s nice to see how a city like Milan can restart after the difficult months we have lived “