MINI’s future strategy: electrification, sustainability and diversity

La strategia futura di MINI: elettrificazione, sostenibilità, diversità e innovazioni thumbnail

IMINI’s future depends on a very specific development strategy. The brand, in fact, aims at a “consistent sustainability”Going, moreover, to renew the commitment for the diversity and the social responsability. Progress is an important aspect of MINI’s future strategy which it will increasingly focus on digitizations e innovations to maximize driving fun, a true icon of the brand. As for the future, furthermore, MINI will place a clear focus on the profitable growth.

MINI’s strategy

At the beginning of the next decade, MINI will become a 100% electric brand. The brand aims to strengthen itself with new investments in the crossover and premium compact segment. In addition, the Chinese market is also in the future of the brand, which is increasingly important in defining MINI’s future strategy. Furthermore, the MINIs of the future will be produced in the UK and, from 2023, also in Germany and China, enhancing the brand’s range.

Sustainability and digitalization

MINI’s strategy also goes through sustainability. The brand follows the BMW Group’s objectives by constantly and progressively reducing CO2 emissions. The commitment to sustainability also passes through the use of innovative materials and the use of recycled materials. There digitizationFurthermore, it will play a central role for the brand that aims to make controls more intuitive and guarantee customers the possibility to make the most of their vehicle, also thanks to the MINI app.

From 2023 the first MINI will be available with il new “all electric” system. Among the zero-emission models there will be the MINI 3-door and a crossover. The brand is also working on concepts for electrified John Cooper Works models.