Categories: News

MIOO: the blockchain that transforms clothing

MIOO is the new blockchain-based solution for the fashion industry. Turn any piece of clothing into an NFT

The innovation | MIOO: the blockchain that transforms clothing

Welcome friends of tuttotek. Today we are here to talk to you about the great innovation in the field ofclothing. Thanks to the consolidated experience of MION Spa and technology blockchain rapid and sustainable of Hedera it will be possible to create unique, branded labels capable of supporting fashion brands on their journey to Metaverso. Through the web app of MIOOthe buyer in less than a minute will be able to get the NFT corresponding to the item just purchased.

NFT | MIOO: the blockchain that transforms clothing

For a buyer, owning a NFT it means having a world of opportunities connected to digital boss. Among these, the certainty of his authenticity and sustainability validated by the blockchain that lasts for the entire life of the product. These opportunities that would continue even in a secondary market situation. From the brand’s point of view, the enormous benefits materialize through infinite possibilities of targeted marketing on NFT holders. Without disrupting its industrial processes in any way, the brand will finally be able to put on the market of digital products able to communicate with future Metaverse standards as well as effectively combat counterfeiting.

How it works | MIOO: the blockchain that transforms clothing

Buy an item of clothing and have, thanks tosmart labelyour NFT in a few clicks is now possible thanks to MIOO, a company founded by Niccolò MionCEO of MION Spa, e Ethan GeniniCEO and co-founder of Valuart, with the aim of making the clothing of the main fashion brands of the “Metaverse Interactive Objects”, that is, sustainable, collectible and salable digital objects in the Metaverse. Thanks to a one-to-one collateralisation protocol of garments through the Hedera blockchain, MIOO thus anticipates the needs of fashion brands that are preparing to introduce their products in the NFT (Non-Fungible Token) format in the Metaversi.

Detail | MIOO: the blockchain that transforms clothing

MIOO industrializes the process of creating an NFT for each piece of clothing sold by a brand, thus collateralising its existence in the Metaverse through the interaction between woven labels and blockchain technology. In this way MIOO allows, thanks to the use of the Hedera blockchain, to connect the item purchased to an NFT through the label sewn on the product. Each purchase will bring with it, in addition to a “digital passport”Which certifies its authenticity and provenance, also a creative asset capable of representing the garment in full compliance with the values ​​of the brand.

The idea | MIOO: the blockchain that transforms clothing

MIOO was born from the meeting of the different experiences of the co-founders: Niccolò Mion is CEO of MION Spa, a leading company in the labeling sector for luxury clothing and leather goods with 230 million labels produced per year, 500 customers in Italy and 700 in the world; Etan Genini is co-founder and CEO of Valuart, a company that supports creators, brands and collectors through the blockchain and art advisory.

For over 50 years MION Spa has been on the frontier of innovation and we are happy to bring the self-reliance and solidity of our world-renowned company to the service of fashion brands wishing to approach the world of NFTs and the Metaverse.

he claims Niccolò Mion, Co-Founder of MIOO and CEO of MION Spa.

Thanks to the application of certified blockchain technology on labels we can now give a multitude of garments uniqueness, tracking and added value, both for the final consumer and for the brands that will collaborate with us.

it’s still

With MIOO we want to anticipate a request that will become a concrete need for all brands in the short term: to be present in a virtual space with your NFT products.

declares Etan Genini, Co-Founder of MIOO

Customer Engagement will be increasingly tailor made on the buyer: in the virtual space dedicated to him, brands will be able to offer products related to his NFT and dedicated marketing activities and communications on new activities such as events, new store openings and much more.

Sustainability | MIOO: the blockchain that transforms clothing

A sustainable solution thanks to the use of Hedera. MIOO also announced today a collaboration with the HBAR Foundation for the use of the technology DLT (distributed ledger technology) for the development, growth and launch of MIOO on the Hedera blockchain. MIOO allows you to collate garments one by one in blockchain quickly and sustainably thanks to the use of Hedera. The technology that characterizes this blockchain, in fact, makes it possible to activate in less than a minute one’s NFT related to the item purchased in compliance with environmental sustainability: according to a research conducted in 2021 by UCL Centre for Blockchain TechnologiesHedera consumes a tenth of the energy used by other blockchains, equal to the consumption made by a credit card transaction. All information on MIOO is available on the page: https://mioo.tech

The company | MIOO: the blockchain that transforms clothing

MYO, is a company with headquarter a Lugano, co-founded in 2022 by Niccolò Mion, CEO of MION Spa, and Etan Genini, CEO and founder of Valuart. The goal is to make all major luxury fashion brands “Metaverse Interactive Objects“Sustainable. In short, they become real and precious digital objects, but also collectible and salable in the Metaverse. This is thanks to unique labels applied to clothing. For more information: info@mioo.tech.

Thanks to all of you for joining us. See you soon with new news from the social world and beyond. A greeting from the drafting of tuttotek.

Published by
Janice J. Mills

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