Motorolaa brand part of the Group Lenovofocuses on Ducati and the world of MotoGPthanks to the Group’s partnership active since 2018. For the sixth consecutive year, in fact, Lenovo supports Ducati engineers and designers in the development and innovation of both racing and road bikes, allowing the Bolognese motorcycle manufacturer to maximize performance and results .
The Motorola logo present on the MotoGP seat
For the whole summer, however, the protagonist of the liveries of the Ducati Desmosedici GP it was just Motorola thanks to a collaboration with Lenovo which is fundamental for the group, which saw these two brands with high technological content proceed in close synergy.
In fact, since last June, the logo Motorola was present on the fairing and under the seat of the Ducati Lenovo Team motorbike for a total of 7 GP. The last race, the San Marino and Riviera di Rimini GP, was also a special occasion to celebrate Ducati’s sporting history in the world of competition. The Ducati yellow he was in fact the protagonist of the last Grand Prix, coloring the fairing of the official Desmosedici GP of the Ducati Lenovo Team.
Motorola protagonist at the MotoGP, great visibility
“Incredible visibility, which we are very proud of,” he says Fabio Capocchi, General Manager, Motorola EMEA. “Motorola is a brand that is growing a lot, in the midst of a development phase that we see reflected in the Ducati motorcycles: speed, power, precision and safety, four words that represent all the brands involved in this project.”
Motorola and Ducati, two iconic brands
“We are very happy to have shared greater visibility of their brand with Motorola on our official bikes. Motorola is an iconic brand, like Ducati, has a long history of excellence and is constantly committed to driving innovation in its sector. One of the most significant aspects of the collaboration with our Title Partner Lenovo is precisely the company’s ability to always offer cutting-edge solutions and to accompany us on our digital transformation journey, continuously encouraging us towards new goals”, he comments Paolo Ciabatti, Sports Director of Ducati Corse.