Categories: Tech

Netflix chooses Microsoft for advertising

Netflix e Microsoft have signed an agreement to bring advertising to the streaming platform. Redmond’s technology will deliver accurate announcements for the cheaper level than Netflix subscriptionthe price of which has not yet been announced.

Netflix chooses Microsoft for advertising on the platform

Last April Netflix had announced that it would introduce a cheaper but ad-supported version of its subscription. A cheaper subscription level than the current basic subscription (7.99 euros for a single device), to allow more people to stream the series.

Today Netflix, by the voice of the COO Greg Petersannounces that he has “chosen Microsoft as ours global partner for advertising and sales technology“. A choice due to the “ability to support all our advertising needs” and the “flexibility to innovate the technology and the sales plan over time, as well as the attention to the privacy of our members”.

Peters continues: “These are the very first days and we have a lot of work to do. But our long-term goal is clear: more choice for consumers e a premium and better than linear TV experience for advertisers ”.

Microsoft, for its part, explains with satisfaction that “all the announcements on Netflix will be available exclusively through the Microsoft platform. Today’s announcement also approves Microsoft’s approach to privacywhich is built on the protection of customer information ”.

There is currently no information on the cost of the service, nor on how much ‘intrusive’ will be advertising. These are all details that in all likelihood have yet to be approved. We will keep you updated as soon as there is more useful information.

Published by
Walker Ronnie

Recent Posts

Italians do not give up on the Internet on vacation: Selectra data

According to a recent one Selectra investigation, solo 4% of Italians spend their holidays without…

3 hours ago

7 tips to maximize energy savings in the summer

The energy crisis and the rise in electricity prices make the energy saving. The electricity…

4 hours ago

Panda Security’s tips for maximizing PC security

Panda Security has compiled a list of 10 useful tips to maximize the safety of…

4 hours ago

Spongebob Squarepants: The Cosmic Shake, ecco il primo gameplay trailer!

During the THQ showcase, the first gameplay trailer of SpongeBob Squarepants: The Cosmic Shake, the…

8 hours ago

Digimon Survive: Best Answers to Get Meramon

Let's find out together, in this short guide, what are the best answers to give…

9 hours ago

Destroy All Humans 2 Reprobed: PC version requirements

Recently, through the official page on Steam, THQ Nordic revealed the minimum and recommended system…

14 hours ago