According to new data from Apptopiai games available on the mobile gaming platform of Netflix they involved less than 1% of subscribers since its launch last November. Let’s find out all the details together.
Netflix games involve less than 1% of subscribers
Netflix Gamesincluded with every subscription to the platform, allows users to play some original titles on their own mobile devices. The games are released as individual applications on the iOS Store, while the complete catalog of games, which currently matters 24 titlesis kept in the Netflix app.
Netflix games do not contain advertising, additional costs o in-app purchases. The underlying idea is that customers stay engaged with the streaming service pending new episodes of the series and TV shows hosted by the platform.
For example, Netflix has made several games inspired by popular shows. Among them we find Stranger Things: 1984, Stranger Things 3: The Game; also announced the arrival of a new chess game inspired by the Queen of Chess series. The streaming giant did not say how much is investing in these games. However, we do know that it has acquired the Finnish developer Next Games for about 72 million dollars and that the catalog will come to 50 games by the end of the year.
However, despite Netflix’s investment, the latest engagement figures are unlikely to be welcomed by the streaming giant, as according to Apptopia, less than 1% of Netflix’s 221 million subscribers actually play these titles. In total, the games were downloaded 23.3 million times and have an average of 1.7 million daily usersmuch lower than that of major titles for smartphones.
The streaming giant tries to get up
At the moment, however, Netflix has to think about something else. According to the data shared during the press conference on the profits of the second quarter of 2022despite the revenues being increased by 9% compared to the previous year, the streaming giant lost 1.3 million subscribers during the quarter.
This is due to theprice increase, which prompted many users to leave the service. In fact, in January, the company increased the prices of all its plans.
At the moment the streaming giant is trying to get back up and lure subscribers back to itself through a new one Affordable subscription supported by advertisingwhich is scheduled to launch in early 2023.