The fourth episode of the web series is online “Leader by Example”, Which celebrates the launch of the New Range Rover with a real“ journey into Leadership ”.
A long and articulated journey to explore the values of Leadership, which begins with a narrative journey in 5 episodes, during which Range Rover takes us to meet 5 examples of authentic leadership, which – as in the case of Range Rover – comes not only from quality and exclusivity, but also from the essence of values it expresses.
After Ettore Bocchia, Alberto Galassi and Camilla Lunelli, the fourth episode features Stefano Seletti, creative director of the Seletti brand – a magic box where figurative design and Pop Art meet. Always striving to do something that others have never done before, Stefano Seletti is the “Leader by Vision” chosen by Land Rover to express the value universe of the New Range Rover.
Who is Stefano Seletti?
In 1964, his father Romano sensed the potential of Art & Craft and began importing artefacts from China. Taking advantage of this experience, since 1987 his son Stefano has been creating pop products with a strong creative connotation, anticipating the trend “Art for all“Of which he will become the protagonist. A (r) evolution that Seletti summarizes by underlining that the true luxury is to surround yourself with objects that give emotions.
For Stefano, Vision it is building the Leadership of tomorrow with new values, but it is also the whole process that leads to creating them – because design means thinking carefully before doing something. Thus was born his fusion, which plays with everyday objects transforming them into icons, through a unique contamination of value and movement, provocation and innovation.
Of the New Range Rover, his favorite car, because it was the first car he owned, Stefano appreciates above all the ability to always reinterpret, – because the car is no longer an object on which one “moves”, but has become a place where one lives and works. Modern and elegant exterior lines, pervasive technology, silence and exceptional comfort: on the New Range Rover everything contributes to giving the feeling of being in a “capsule of the future”.
The realization of the 5 video talks as a narrative path it represents only the first of the activations foreseen in the Leader by Example project
After the story of leadership, it will be possible live it more closely, through meetings with i Leader, own aboard Range Rover, to get to know her and get to know each other better.
Finally, to seal this important path, for transmit the strength of leadership to the generations of the future, the Leader by Example project involves the creation of a Leadership Academy hosted by Range Rover with the aim of training the Leaders as protagonists of the future.
Our 5 Leaders by Example, protagonists of our time, starting from the values pentagon of leadership, will be the exceptional coaches of master classes aimed at young people with potential leadership characteristics. Candidates will be selected from among students of Italian universities.
Jaguar Land Rover will invest in these young people, involving them in a training-work path of growth in our company at a national and global level. The young talents selected will therefore have the opportunity to contribute to the new face of Jaguar Land Rover, expressing the values of Leadership to design the society of the future.
Leader by Example
New Range Rover to yours 5° generation, is told through 5 values that have made her a champion, represented, told and transmitted to future generations by 5 authentic leaders of our time: this is the creative idea “Leader by Example.
• Ettore Bocchia, Leader by Emotion, for the ability to create and transmit Emotions and arouse passion in all his followers.
• Alberto Galassi, Leader by Attitude, for his indomitable spirit and innate aptitude in knowing how to transmit knowledge and values.
• Camilla Lunelli, Leader by Networking, capable of listening different opinions and to always communicate in an authentic and sincere way.
• Stefano Seletti, Leader by Vision, to be able to inspire people through his vision and prepare for change with integrity.
• Michele Pontecorvo, Leader by Determination, for the ability to face and overcome every challenge without ever compromising its ethical values.