The world of NFTs is about to land on Instagram as well. The announcement comes directly from Adam Mosseri, head of the platform, who announced a new feature that will allow users to collect Non Fungible Token. The support, as often happens for social media, will be tested with a release for a few selected creators.
Instagram tests support for NFT
With a video posted on Twitter, Mosseri announced that this week Instagram will roll out a feature that will allow users to collect and trade Non Fungible Tokens. The feature will for the moment be available only to some US creators, and will not include any commission from the platform.
NFTs on Instagram 🎉
This week we’re beginning to test digital collectibles with a handful of US creators and collectors who will be able to share NFTs on Instagram. There will be no fees associated with posting or sharing a digital collectible on IG.
See you next week! ✌🏼 pic.twitter.com/VuJbMVSBDr
– Adam Mosseri (@mosseri) May 9, 2022
This is an unexpected move, but it shouldn’t surprise us too much. After all, Instagram is part of Meta, a company that is investing heavily in the metaverse. This is why the introduction of NFT is something consistent with business plans. It will therefore be interesting to understand how the photographic social network par excellence will decide to implement blockchain technologies, which are essential for the purchase and sale of Non Fungible Tokens.
In the meantime, just last week, we talked to you about how the NFTs have also conquered the Holy See, with the Vatican working on its own collection. In the same way we have reported how these have also invaded the world of cycling and Starbucks.