In a press release, the OIES has unveiled the results of a research conducted by SOPRISM on the psychographic profiles of typical consumers who use Twitch
Twitch is one of the digital platforms that has evolved the most over the past few years. It soon became the first ever for what concerns streaming, it has focused on itself the attention of sponsors, consumers and researchers. In this case, we are talking about an all-Italian research conducted by SOPRISM for the Italian eSports Observatory, which went to investigate the psychographic profiles of typical consumers who use Twitch. One of the most interesting results with regard to Italy is that Milan is the first city in the country (followed by Rome and Naples) in terms of traffic. In truth, most of the Italian users are located in the North and, according to the data resulting from the research, they are very focused on civil rights and social issues.
For the first time, the affinity indicator was studied, which suggests the tastes and interests of Tiwtch’s audience when these are greater than the general Italian population. The data shows that the users of the purple platform are adrenaline-loving consumers, they have a strong orientation towards work and the management of one’s wealth, as well as a notable passion for sport and animals. The issues towards which the target demonstrates more involvement are obviously sports, the technology (between headphones and speakers), i Manga he sport events. Furthermore, users seem to value social and collective issues, such as environmental sustainability, issues associated with the LGBT community and social equality.
The OIES tells us about Twitch: what are the most popular games in Italy?
As for gaming specifically, however, it emerges that the most popular video games in Italy among the Twitch audience are Call of Duty, Overwatch, Counter-Strike, League of Legends, Dota 2 e GTA V. Luigi Caputo and Enrico Gelfi commented on this collaboration with SOPRISM as follows:
Through this very important work, the Italian eSports Observatory adds another piece to the understanding of the peculiar dynamics of the eSports market. Twitch is one of the keys to access the gaming target. Its effective reach and the precise analysis of the public are precious information for brands that want to approach its potential. OIES is confirmed as the main driver of knowledge of eSports for companies. These data will add value to the database of our Study Center, which has become the main reference point on knowledge of the sector.
Luigi Caputo, Enrico Gelfi
Obviously, a comment also came from Alessandra Bocchicchio, Insight Manager of SOPRISM:
The goal of SOPRISM is to democratize the understanding of strategic audiences for brands by leveraging the wealth of behavioral and interaction data accumulated by the largest consumer knowledge base in the world: Facebook, Instagram and other applications. Today, more than ever, detailed knowledge of your target is the gateway to effective activation and sponsorship strategies.
Interesting results are those that resulted from the research that SOPRISM conducted for the OIES on Twitch consumers. What do you think of the data collected? Write it to us below in the comments, we will continue to keep you updated with all the news on videogame and tech! And if you are interested in game keys at affordable prices, we recommend that you take a look at the InstantGaming catalog!