In the beginning, just like on the first YouTube, it was the stars. Throughout its history Netflix has introduced several tools to allow users to feedback provide feedback on the content viewedsuch as the color button thumbuniversal symbol of like on the web.
Back in 2017, the platform introduced thumbs up and thumbs down. Rating system then removed and which will now return permanently to the mobile app.
The like button returns to Netflix, but only on mobile
Currently, as far as we know, the new feedback tool will only return to the smartphone app. Indeed, while watching just tap the screen to make three buttons appear at the top: a thumbs up, a thumbs down and a double thumbs up (called Adoro! in the Italian version). Even that of double liking is a feature that Netflix had already presented to users, with the introduction of last year SuperLike. Just like on Tinder.
The new buttons are already available on iOS, while for Android we will have to wait a little longer.
Netflix updated its “Thumbs Up” feature to allow subscribers using the mobile app to like or dislike shows/movies in the middle of watching them. Instead of having to go back to a TV show or movie’s page to give it a thumbs rating, now users can tap… https://t.co/a5mPGPO2Dy
— beem (@beemportugal) August 7, 2023
Obviously, the feedback will mainly serve the user experience within the app. The ratings will help the Netflix algorithm to suggest content that best suits your tastes and preferences of individual users. Yeah, singles, since as we all know account sharing has been banned forever.
And what do you think? Are three new buttons cluttering the screen or are they useful for personalizing the viewing experience?