OPPO, official partner of the competition, has been able to play a fundamental role in supporting the sport and the resumption of tournaments at Wimbledon
Wimbledon has it just concluded and never like this year has it been aedition extremely exciting, who saw the return of tournaments after a year off. OPPO, Premium Mobile Partner of the English tournament, made it tribute at the return of tennis, celebrating not only the winners of the Grande Slam Londoner, Ashleigh Barty and Novak Djokovic, but also all players in the competition, and in particular the younger ones, who were able to show theirs on the pitch passion for this sport.
The 2020 was a significant year: for the first time since World War II, Wimbledon was canceled. Precisely for this reason, OPPO is honoring the special return of the tournament through the campaign “Play with Heart“, strengthening the emotional bond of fans to sport, helping players, fans and enthusiasts to experience tennis in a new way.
As a young company, OPPO knew right away position yourself as one of the most innovative players in the sector, able to constantly elevate technological standards, offering unique solutions e cutting edge and making its know-how available to best support the return of sport. In the third year of the partnership, the initiative “Play with Heart” fits into the broader mission of the company to connect with the next generation of sportsmen and fans around the world – celebrating every moment special on the tennis court.
In support of the campaign, OPPO has created a series of activations all over the world they have rekindled passions of players and fans, both inside than out the playing fields.
Oppo Wimbledon: the initiatives
“Courting the Color”: to breathe new life into the history of tennis.
Making the most of his deep knowledge of imaging and of Research of color, OPPO partnered with Getty Images rediscovering color of iconic 7 photographs of the past, to tell the story behind each of them. Inspired by the belief that the technology can help to realize unique projects, engaging and evocative, this photographic collection leads to new life the history of tennis and his most significant moments which, even today, can be a source of great emotions and reflections.
“Wall of Heart”: redeveloped tennis courts for the next generations
Per to encourage all tennis fans in the world a devote themselves to their sport favorite, OPPO created “Wall of Heart”, a series of activations a Paris e London, during tournaments, which saw the retraining of playgrounds and the donations to street tennis initiatives, with the aim of unite communities and inspire the next generations.
“Playing with Heart” all’interno degli OPPO store
OPPO has created a series of activities dedicated in some of its stores around the world, allowing emerging tennis players e passionate to play tennis in virtual way in some selected points of sale in the UK, Paris, Spain, Poland, Indonesia, Singapore, Thailand, China and many more.
Beyond the performances: all the colors of Wimbledon.
During the English tournament, OPPO filmed numerous interviews, capturing the behind the scenes of the competition through the hashtag #shotonOPPO, with the aim of making to discover what is hiding in planning a tournament so important come Wimbledon, thus offering a different perspective than simply watching a match. Full behind-the-scenes footage can be viewed at the following link.
Between different activations There are also special dedicated themes a Wimbledon e available on OPPO smartphones, e countryside that encourage fans through social media platforms a pay tribute to their favorite sport, sharing their passion for tennis with shots and social content through l’hashtag #PlayWithHeart.
“As a partner of Wimbledon for the past 3 years, OPPO has been able to fully share the spirit and strong emotional attachment of the sport. By focusing on the true essence of tennis, we hope to give fans an even deeper connection to their favorite sport by encouraging them to play with passion and love. Where to celebrate this return to tournaments if not in the beating heart of tennis, Wimbledon “
– commented Gregor Almassy, CMO Overseas OPPO.
In addition to tournaments, OPPO will continue her partnership with Wimbledon, promoting the Close relationship between technology e sport, to support the tennis sector in this important restart.
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