Overcome every challenge is born, the new Xiaomi campaign that celebrates the arrival in Italy of the Redai Note 11 series. The initiative was born in collaboration with the art4sport ONLUS Association.
Overcome every Challenge: the collaboration between Xiaomi and the art4sport team
The new smartphones of the Redmi Note 11 Series range arrive in Italy, and Xiaomi is ready to celebrate them with a new campaign. The protagonists of the new project, called Overcome every challenge, are the members of the team of art4sport. The latter is a well-known ONLUS association that deals with support and promote competitive sport in favor of the physical and psychological well-being of children with disabilities with limb prostheses. The Association was born from the history of baby sawwhose love for sport overcame all disabilities, taking her to the top step of the Rio 2016 and Tokyo 2020 Paralympics.
Xiaomi has therefore chosen 5 guys to tell 5 fantastic stories, which speak of passion for life and for sport. The brand aims to send an important message, of how one’s weakness can become a reason for pride. The faces of the new digital campaign are Edoardo Giordan, Elisa Spediacci, Emanuele Lambertini, Riccardo Bagaini and Vittoria Bianco. Starting from the flagship features of the Redmi Note 11 series, the brand aims to enhance and tell the stories of Paralympic athletes who have found themselves and are facing important daily challenges, reaching great goals thanks to their enthusiasm, energy and desire to always do better that sets them apart.
Let’s get to know the 5 protagonists of the campaign better
- Edoardo Giordan: Born in 1993, from Rome. He is part of the National Paralympic fencing in the saber and sword specialties. He won bronze in individual saber at the Cheongju World Championships (South Korea) in 2019. he He participated in the Tokyo 2020 Paralympics.
- Elisa Spediacci: Born in 1990, from Pisa. You are part of the national women’s volleyball team. In January 2022 she took part in the Pajulahti Games in Finland where she, together with her team, took 1st place.
- Emanuele Lambertini: Born in 1999, from Bologna. He is part of the Paralympic fencing team in foil and sword specialties. He won silver in team foil at the Cheongju World Championships (South Korea) in 2019. He participated in the Rio and Tokyo 2020 Paralympics.
- Riccardo Bagaini: Born in 2000, of Orta San Giulio (NO). He is part of the Paralympic Athletics National Team. At the 2017 London World Cup she won a silver in the 4 × 100 relay. She won bronze in the 400m at the European Championships in Byogoszcz (Poland) in 2021.
- White Victory: Born in 1995, from Bari. He is part of the Paralympic swimming team. You participated in the Tokyo Paralympics, winning gold in the 4 × 100 freestyle relay.
“I am very happy with this collaboration born between Xiaomi and art4sport” he declares baby saw. “Some senior athletes of the art4sport team were involved and I really hope that this partnership can expand to support many other projects of the Association”.
The Overcome Every Challenge campaign, created with NOku’s artistic direction, will be online from February 21, 2022. Aiming to reach Generation Z mainly, it was designed to live on Xiaomi Italia’s Instagram and TikTok channel.