The collaboration between Philips Italia and Mkers goes on. After the presentation of Philips OneBlade as main sponsor of the Mkers FIFA Team, in fact the nuovo format Draft Your Style which will lead to the creation of unpublished editorial content on Twitch. The format will see the well-known faces of Italian sport as protagonists and will allow Philips OneBlade to explore the platform most used by streamers from all over the world. Here are all the details on the new format and the dates to mark on the calendar:
Philips OneBlade launches Draft Your Style in collaboration with Mkers
The format Draft Your Style is shot entirely at the Mkers Gaming House and will air through Prinsipe’s Twitch profile. Thanks to the collaboration between Philips and Mkers, for users there will be the opportunity to follow a live talk show with moments of gameplay that will involve a large number of guests related to the world of sport. The next appointment on the calendar is set for July 26.
The protagonist will be Gaetano Castrovilli, midfielder of Fiorentina and the Italian national team. Subsequently, Draft Your Style will register two more bets in the course of next autumn. More details will come in the coming weeks. To follow the next Draft Your Style appointment you can connect to Prinsipe’s Twitch profile
The comment of the protagonists
Simone Marcucci, Media, PR & Influencer Marketing Manager – Philips Personal Health Italy, Israel and Greece. “Thanks to Draft Your Style, Philips OneBlade lands on Twitch, one of the fastest growing platforms for the gaming world and most used by streamers. With this format we also enter the world of the most important sportsmen in our country, making unpublished interviews and playful moments available to fans ”.
Maurizio Quintavalle, Marketing Director of Mkers, he adds: “The connection between the gaming world and that of sport will be important to relate the two worlds and create contaminations with territories similar to our target audience. The participation of important guests from the world of national sport will make it possible to create light and entertaining contents that will allow the viewer to get even closer to this new project “