Sony Interactive Entertainment is pleased to present a new creative TV spot (also known as an advertising bumper) that will appear during football matches of the UEFA Champions League, with some of the most iconic characters of the PlayStation franchises.
The collaboration between PlayStation e UEFA continues from over 24 years on the subject of football experiences, and the TV commercial celebrates the shared passion which unites the fans all over the world between football and video game.
The footage will portray Kratos e Atreus in God of War look menacingly at the players of the opposing team; Ratchet e Clank appear on the playing field through a dimensional rift with a stretcher to rescue an injured player; Aloy di Horizon Forbidden West joining the team, using his concentration and tactical experience to strategize and lead the players to victory, e Nathan Drake from Uncharted skillfully climb the stadium to proudly support his team.
PlayStation e UEFA Champions League they have recently renovated their partnership for the three-year period 2021-24, continuing the long relationship that began in 1997. The agreement also includes sponsorship rights for the UEFA Super Cup, the UEFA Youth League and the UEFA Futsal Champions League.
The dream team of iconic PlayStation characters join the extraordinary spectacle of the UEFA Champions League.