Categories: Tech

Podcast success continues: record revenue from advertising

Podcasts are experiencing truly remarkable success and confirmation comes from advertising revenues linked to this particular communication format. In the USAin fact, podcasts will record advertising revenue for over $ 2 billion over the course of 2022 they continue a growth process that has been going on for several years. Here are all the details:

Podcasts continue to be a hit – strong growth in advertising revenue

According to a recent report, at least in the US, iThe success of podcasts is set to continue. Estimates anticipate an increase of + 47% in advertising revenues related to podcasts in the US. This increase will lead the sector to record a total of 2.13 billion dollars in revenues in the course of 2022, confirming a growth trend that shows no signs of stopping. In 2021, in fact, the sector recorded 1.45 billion dollars in revenues from Ads with a growth of + 72% compared to the previous year.

New records in 2024

According to analysts’ estimates, advertising linked to podcasts could record a new record in the course of 2024. The estimates, in fact, anticipate the achievement of $ 4.2 billion in revenues over the course of 2024. The podcast industry is now a successful industry that continues to grow from year to year, offering more and more space to investors. We will see what happens in Italy instead.

Published by
Walker Ronnie

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