PrestaShop and Google join forces to enable its merchants to reach millions of new customers thanks to the new module of the PrestaShop Essentials suite.
Google works with PrestaShop for Christmas shopping
PrestaShop announces the launch of PrestaShop Marketing with Google, the new module of the suite PrestaShop Essentials. This collaboration will allow PrestaShop merchants to increase their online visibility by easily connecting their store to Google, thus being able to promote their products to millions of new customers a few days before the holiday season.
After all, according to Google data, people shop through search engines more than a billion times a day. As people rush to do their Christmas shopping, PrestaShop and Google are supporting brands in the latter part of the year. And they do it thanks to the launch of PrestaShop Marketing. This new module allows 300,000 PrestaShop merchants worldwide to synchronize your product catalog with Google. By doing so, the catalog becomes accessible to millions of Internet users who wish to shop online.
“We are very excited that PrestaShop is the first French and European player chosen by Google for a partnership of this kind. With this new add-on, PrestaShop continues to invest in innovative technology at the service of companies so that they can easily deploy their business on a larger scale, “he says. Alexandre Eruimy, CEO of PrestaShop.
“We are delighted with this new partnership with PrestaShop, an e-commerce platform born in Europe and with a strong international presence. We hope this partnership will give people more choice online, help e-merchants make it even easier to satisfy their customers this holiday season, and thus help accelerate the business recovery of businesses of all sizes across. Europe and the world, ”he declares Simone Zucca, Director Retail, Fashion Luxury & Finance, Google Italy.
An essential add-on for a successful holiday season
PrestaShop is constantly striving to innovate to help companies reach their full potential, like with PrestaShop Essentials. The latter is PrestaShop’s suite of add-ons which includes worldwide secure payment solutions, performance analytics and web marketing. PrestaShop Marketing with Google, the latest addition to PrestaShop Essentials, allows merchants to increase the visibility of their online store, helps them to present their offer in a clear, engaging and complete way and to connect with the right customers at the right time.