When art meets technology. Today Samsung announced a new collaboration with SG Lewis, musician known for his collaborations with the likes of Dua Lipa and Tove Lo. The artist joins the popular tech brand to unveil his own ‘Flip Side’, i.e. the unique component of his identity that allows for creativity, freedom and connection with others. To do this SG Lewis relies on Galaxy Z Flip4the foldable smartphone from Samsung.
It’s not the first time that the foldable has lent itself to the hands of a popular musician. In August, Galazy Z Flip4 indeed became the focus of a campaign with Madame, who is currently preparing to take the Sanremo 2023 stage in February.
SG Lewis and the video documentary for Samsung
SG Lewis, where SG stands for Sam George, has made a video documentary showing Wraysbury Lake, one of the most famous carp fishing spots in England. In the clip, which you find below, the artist shows how he spends his time, equipped with Galaxy Z Flip4, in one of his favorite places of him. The video also features a preview of his new song: Fever Dream.
“I’ve always loved performing, watching people’s reactions to the music in real time and the energy exchange between me and the audience, but my passion for fishing gives me the space and tranquility to think creatively.” said SG Lewis. “It’s an activity my father taught me, but which I now practice only for myself. Being able to take some time out for yourself is something I really appreciate, and while it’s something people don’t expect, I think it’s important for everyone to find their Flip Side.”