Samsung is at the forefront of supporting the switch off process which will lead to the complete adoption of the new digital terrestrial in Italy. The procedure began in the autumn of 2021 with the aim of ensuring an improvement in signal quality and making room for high-definition broadcasts. Samsung has launched a number of initiatives to help users in the transition process.
Samsung supports the transition to the new digital terrestrial and the completion of the switch off
Samsung, to support users in the switch off process, aims to promote information and promotional campaigns. These initiatives have been going on for some time and will continue to be supported by Samsung, a leading company in the TV sector. The goal is to encourage the replacement of older TVs also thanks to training campaigns for the sales force and user support. Note that Samsung aims to support the switch off program also with several dedicated promotions for its TVs. For users, in fact, there is the possibility of get up to 500 euros in reimbursementmaximizing savings.
The company comment
Bruno Marnati, VP Audio Video of Samsung Electronics Italia, declares: “The transition from the old signal in favor of the new standard represents an important technological step for our country, which thus enters a new phase of innovation, and Samsung wants to be alongside citizens in this passage. At this time, it becomes essential to support consumers, to make them aware of the initiative and the steps necessary so that they can welcome change to the fullest and exploit it to their advantage. In this sense, Samsung is committed with its partners to provide concrete help to those who want to adapt to the new signal, contributing with promotional and communication activities.