Samsung torna al Fuorisalone con il "Newfound Equilibrium" thumbnail

Samsung's “Newfound Equilibrium” at the Fuorisalone

Samsung participates in the Fuorisalone 2024 with “Newfound Equilibrium“, an installation that you can find inside Le Cavallerizze of the Leonardo da Vinci National Science and Technology Museum in Milan. The exhibition, created by the Samsung Corporate Design Center, represents an immersive experience that explores the design philosophy of the Korean giant, now centered on man and called “Samsung Design Identity 5.0: Essential∙Innovative∙Harmonious”.

The inauguration of Samsung's Newfound Equilibrium installation at the Fuorisalone 2024The inauguration of Samsung's Newfound Equilibrium installation at the Fuorisalone 2024

“Design must be about the human experience, and Samsung's design principles achieve just that,” he said TM Roh, President and Head of Corporate Design Center at Samsung Electronics. – Through our human-centered design philosophy, we aim to create a future that seamlessly harmonizes with the lives of our consumers, through purposeful innovation.”

A multi-sensory experience across five unique spaces

“Newfound Equilibrium” presents an inspiring vision for a better future based on the balance between man and technology. To create an immersive experience, the installation uses multimedia artworks that involve sight, hearing and smell.

One of the rooms of the Samsung Newfound Equilibrium One of the rooms of the Samsung Newfound Equilibrium

Five consecutive trips are planned for the participants, which translate the principles of Samsung design – Essential, Innovative and Harmonious – into a thoughtful composition of lights, sounds and digital interactions. The five spaces, which communicate with visitors through displays, sensors and lights, are called “Essence”, “Innovation”, “Harmony”, “Infinite Dream” e “New Dawning”. As you get closer to the screens, the translucent elements transform into specific shapes and textures, while the objects beyond the window seem to get closer, creating an immersion in the dream of an ever-closer infinite future.

Thanks to the collaboration with the MUTINA master ceramists and the ALPI wood veneer experts, the Bespoke refrigerator and AirDresser have also been reimagined to celebrate the coexistence of people and technology, with new and premium coverings that are very pleasant to the eye and to the touch.

Information about the visit

The “Newfound Equilibrium” installation is located in Milan in via Olona, ​​6 bis.
Entrance is free on the following days and times:

  • April 16-18: from 10:00 to 19:00
  • April 19-20: from 10:00 to 20:00
  • April 21: from 10:00 to 18:00

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Walker Ronnie is a tech writer who keeps you informed on the latest developments in the world of technology. With a keen interest in all things tech-related, Walker shares insights and updates on new gadgets, innovative advancements, and digital trends. Stay connected with Walker to stay ahead in the ever-evolving world of technology.