Where is our society headed? Hard to say but we are sure that video and the whole world of editing, post-production or recording will be crucial businesses for the entire economy.
Our new life in the house, far from offices and schools, led us to become familiar with digital tools that only a year ago we rarely used. This change has brought about numerous social consequences, economic and even health, not to mention the environmental one. Staying indoors, after all, has made us realize that it’s not all that necessary throw ourselves in traffic every day to get to the office.
At the same time, seeing ourselves projected on screens has prompted many people to become aware of the defects of their face. In short, the our new life in smart-working it has created new habits, new needs and new consumption for which, today, we would like to start a brief reflection. Before proceeding, let’s see what the numbers of smart-working and distance education are to understand the impact dimension on the social fabric.
Remote work in Italy
Il Sole24Ore published an interesting one in September 2020 reporting on remote work in Italy for which we learn that, among the major advantages encountered by those who study or work at home, there is a saving of time and money on travel costs and a greater satisfaction at the level of work-life balance. For 58% of respondents, the work will continue remotely even throughout 2021 while only 26% will return to the office or headquarters.
In this regard, the Government has published a permanent observatory that updates the data on remote work in Italy and, from the last check, it appears that the peak of workers at home was found in May. More than half of the employees, therefore, work from their PCs at home, not counting the thousands of students who unhappily continue Distance Learning.
Advantages and consequences
In such a framework the positive notes concern the abatement of emissions of fossil fuels in the atmosphere, not to mention the reduction of noise pollution due to urban traffic. The roads are clearer and the car seems to be of less and less use. At the same time, who needs to increase move and exercise to compensate for the hours sitting at the PC, perhaps in unsuitable chairs such as those usually provided in the office.
In addition, the possibility of having more time at home has improved sleep quality and the management of domestic tasks including, in fact, also the care of one’s own body. Maybe that’s why more and more people have decided to take advantage of the web as a training tool, communication and income? Surely the answer is positive if we compare the e-commerce turnover figures, the explosion of online courses and the great boom of tutorials of all levels and fields of application.
The new centrality of video
Hence, video and software research, like Movavi, take on a new centrality for consumers. Since our attention is focused online the video format becomes one of the best tools for communicate to the network. People have taken more confidence in the web and are always looking for programs for register desktop or programs for record from webcam but not only. The video becomes a tool of popularity, offers earning opportunities and distracts from the routine that is created within the four walls. Watching videos online today is a bit like afternoons spent in front of the TV with the difference that the schedule is infinite and that from a smartphone or a PC we can find practically everything.
In particular we have developed a strong propensity for teaching and learning online, so that people have focused their attention on finding best programs to record the screen, thanks to which to create accurate and interactive courses. The new centrality assumed by video content is in natural continuation compared to the pre-covid era, during which many realities focused large resources on video-marketing strategies. Maybe the fact of staying away from others and having drastically reduced contact with people pushes us to compensate for this lack. through the video call or watching multimedia content in the form of a video. If even before Covid this format was among the most popular for consumers, algorithms and search engines, today the effect has definitely multiplied. Where is our society headed? Difficult to say but we are sure that video and the whole world of editing, post-production or recording will be crucial businesses for the entire economy.