During IAB NewFronts, Snap showed its new opportunities for advertisers, with different functions for ads are Snapchat. Something that allows advertisers to reach 750 million users per month.
Snapchat, news for ads on the platform
Recent research commissioned by Snap shows that oMore than 90% of Snapchatters say they are happy using the app. So advertisers can reach a socially happy audience by using the new solutions that will allow advertisers to reach the public more easily of Snapchat.
Among the news announced are the First Storya feature that allows advertisers to book your first Snap Ad (a video that appears in friends’ Stories) that Snapchatters see. This is a new takeover product, similar to First Commercial e First Lens di Snapchat. Advertisers can thus book the first six-second, non-skipable video ad, or first Sponsored AR Lens that appears to users of the platform.
This is a highly requested and desired feature by Snapchat’s advertising partners. Among the first brands that used First Story are Louis Vuitton e Warner Brothers. Advertisers can book First Story placements in Snapchat marketplaces around the world and Warner Bros. will make the first global takeover for its upcoming film The Flash.
Ads in Spotlight
Spotlight is Snapchat’s entertainment platform for user-generated content. It highlights quality content from creative people, no matter how many followers they have. Plus every month 350 million Snapchatters watch Spotlight content and in the first quarter of 2023 the total time spent on this content is increased by over 170% compared to the previous year. Starting today, ads in Spotlight become accessible for ads.
In the beginning, Ads in Spotlight will be inserted automatically in the Spotlight content. Advertisers will be able to manage them through Snapchat Ads Manager. Spotlight content is moderated before being shown to a large audience.
You can find more information on the Snap website.