To promote the Teenage Mutant Ninja Turtles: Mutant Mayhem moviein Italian cinemas from August 30, Paramount collaborated with Snapchatwith Snapchat Lens creator Brielle Garcia and Pretty Big Monster agency (PBM) to develop a new AR Lens called “TMNT Mutant Mayhem”.
The lens from the movie Teenage Mutant Ninja Turtles: Mutant Mayhem. What is it about
Based on Snap AR 3D Body Tracking technologythis Lens allows users to transform into one of four Teenage Mutant Ninja Turtles brothers – Michelangelo, Leonardo, Raphael and Donatello – faithfully to the film, reflecting their respective height, build, accessories and catchphrases. This technology enables an immersive experience that follows body movements in real time, allowing you to truly feel like a part of the team of four brothers. The Lens can also be used from rear view camera to transform your friends.
Paramount has partnered with Brielle Garcia, creator of Snapchat Lenses, to bring the film’s characters to life after discovering his independently developed TMNT Lens. Together with Snapchat and PBM, the team created the new Lens called “TMNT Mutant Mayhem” inspired by the animation style of the film. This is Paramount’s latest custom Lens, developed using machine learning to promote its latest releases in an innovative way through the immersive experiences of Snapchat.
The stickers inspired by the new movie Teenage Mutant Ninja Turtles: Mutant Mayhem
At this launch, Paramount and Snapchat also collaborated on the development of dedicated Cameo stickers, where Snapchatters can add their selfie to character-inspired gif stickers in chats with friends.
How to use the lens from the movie Teenage Mutant Ninja Turtles: Mayhem
The Loupe is available to Snapchatters worldwide within the Lens carouselto the following link or by scanning it Snapcode below.
The word a Duquette, Senior Manager, Advertiser Solutions di Snap
“This Lens demonstrates the immersive qualities of our AR technology and the boundless creativity of the Snapchat Lens creator community. We are very excited to collaborate with Paramount, the creator of Snapchat Lens Brielle and PBM who, thanks to the use of our 3D Body Tracking technology, have allowed us to bring the imaginative art style of Teenage Mutant Ninja Turtles to life and make it available of Snapchatters,” he commented Laurel Duquette, Senior Manager, Advertiser Solutions (Entertainment) di Snap.
The opinion of Tamar Teifeld, Senior Vice President, Global Digital Marketing di Paramount Pictures
“Every Teenage Mutant Ninja Turtles fan has a character they relate to, and it’s been fun to see people transform into their favorite hero with Snap’s AR technology,” he said. Tamar Teifeld, Senior Vice President, Global Digital Marketing di Paramount Pictures.