Spotify announced that it will become the music streaming brand to have an official presence within Robloxwith the launch of “Spotify Island,” a place where artists and fans will gather to play interactive missions, unlock exclusive content and purchase artist merchandise.
The new Spotify Island destination in Roblox will actually consist of a central core surrounded by a collection of themed islands, which players can explore by walking, running and jumping, tapping and collecting various items. The worlds themselves feature a color palette centered around Spotify’s shades of green, with oranges and purples mixed in.
There is also a music box in the upper right corner of the game world, which will host a soundtrack based on Soundtrap, one of Spotify’s audio creation tools. The music here can be played or paused, or players can skip tracks, according to the company itself.
An in-game merchandise store, meanwhile, will feature a variety of exclusive items, as well as special artist merchandise that will serve as an additional revenue stream for content creators. Spotify says artists will be able to keep a percentage of the sale of these digital products.
Spotify’s aim is to transform Roblox players into creators themselves, creating sounds in its Soundtrap-powered virtual beatmaker stations and moving to a “stage” area where they can interact with objects such as a confetti cannon and bubbles, simulating a concert. Over time, the company plans to expand this experience.
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