Suzuki S-Cross Hybrid e Vitara Hybrid will be the official cars of San Remo 2023, consolidating a partnership that has linked the car manufacturer to the Italian Song Festival for ten years. The two cars will be the protagonists of the Preview Festival clips, broadcast on Rai1 before the start of live broadcasts from the Ariston Theater.
Also, to celebrate the 10th anniversary of the partnership, Suzuki will present the Suzuki Stagea live stage that will be installed in Piazza Colombo, in Sanremo.
In Sanremo 2023 with Suzuki
In a press release from the automotive brand we read:
“As Car of the Festival, Suzuki will highlight its most authentic values and its undisputed technological supremacy, emphasizing the dynamism and respect for the environment of its 100% Hybrid, 100% 4×4 and 100% subsidized range .”
Moreover Massimo NalliPresident of Suzuki Italia, commented on the partnership as follows:
“Suzuki has passion in its DNA and in Italy, when we talk about passion, we talk about music and sport. The Festival is a tradition so deeply rooted in Italians that it represents them like a flag in the world, and having been chosen by the Sanremo Festival to share this value makes us feel privileged and proud. With Suzuki Hybrid technology, thermal and electric motors integrate perfectly, giving the best according to their characteristics and supporting each other, a bit like what happens between great music stars when they duet. What emerges from these interactions and these team games is something extraordinary, on the road as well as on the Ariston stage.”
We remind you that the 73rd edition of the Sanremo Festival will be broadcast from 7 to 11 February 2023, live on Rai 1. Also this year the event will be conducted by Amadeus who, during the various evenings, will be joined by the various co-hosts such as Gianni Morandi, Chiara Ferragni, Francesca Fagnani, Paola Egonu e Clare Francini. Among the international guests there will be i Black Eyed Peaswhile the celebration of the Italian melody will pass through the guests of Al Bano e Massimo Ranieri.
This year the competing artists will be well 28, including the 6 finalists of Sanremo Giovani. For the complete cast of the big names, we refer you to our dedicated article, while here you can try your hand at the fantasy game of the moment: Fantasanremo 2023.