The Sanremo 2022 Festival chooses Suzuki as Official Car: the new S-Cross Hybrid will be the protagonist of the event that will take place from 1 to 5 February.
Suzuki S-Cross Hybrid also on the Ariston stage for Sanremo 2022
The Sanremo Festival confirms Suzuki as the Official Car of its 72nd edition, to be held from 1 to 5 February next in the suggestive and traditional setting of the Ariston Theater. The Sanremo event will be one of the most followed events of the television season, and will be the ideal setting for the Suzuki brand and its 100% hybrid range, led by nuova S-Cross Hybrid. The car will make its debut to the general public during the Festival.
Here’s how the brand welcomed the news through an official press release:
“Through this partnership with the Sanremo Festival, thanks to the collaboration with Rai Pubblicità, Suzuki strengthens its bond with the great Italian and international music, with which it feels in perfect harmony. The inspiration of the artists who perform on the Ariston stage recalls the creativity of the Suzuki designers and engineers who, placing the customer and his needs at the center of each studio, design and develop cutting-edge cars with character, capable to thrill those who drive them kilometer after kilometer. “
In the case of the new S-Cross Hybrid the link with Italian art and taste it is more than ever spot on. The design of the new S-Cross Hybrid was born in Italy, in the Suzuki Style Center in Turin. The latter is one of the 4 Suzuki style centers in the world, unique in Europe.
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