Just under three weeks from the Azzurri’s debut match for the 2024 European Championship qualifiers, TCL announces its new partnership with the FIGC, becoming the official partner of the Italian national football teams until 2026
A new project strongly desired by the management and which best reflects the philosophy of the brand, leader in the Mini LED category and Top 2 TV in the OMDIA ranking, which has always been committed to supporting sports entertainment.
In fact, after international collaborations with events of various disciplines, the time has come to support the teams most loved by Italians: the Azzurri and the Azzurre. The partnership covers all National Teams, men’s, women’s, youth, futsal, beach soccer and e-sports.
TCL the new sponsor for Italy of football
The kick-off for this match, which sees FIGC and TCL playing side by side, will be on 23 March 2023 with Italy vs Englandscheduled at the “Diego Armando Maradona” stadium in Naples, where for the first time the TCL logo will be present, as the only consumer electronics brand, in different areas: from the LEDs on the sidelines to the giant screen, on the backdrops for interviews and press conferences and at “Casa Azzurri”, the hospitality area of the national teams.
A secret dream that has finally come true” says Andrea Musella, Country Manager of TCL in Italy. “The partnership with the Italian national football teams represents our determination to continue growing on the Italian market with all the product categories in which we are present in consumer electronics. The world of football represents the maximum expression of a principle so dear to us: to win you must be able to count on teamwork
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