As part of the new agreement with the FIGC, TCL is now the official partner of the Italian national football team masculine and feminine. The partnership will last until 2026, thus leading the brand to turn blue in view of the upcoming Euro 2024 qualifiers.
“A new project wanted with great strength by the management and which best reflects the philosophy of the brand, leader in the Mini LED category and Top 2 TV in the OMDIA ranking”, says TCL in a press release.
In addition to the two national 11-a-side football teams (men’s, women’s and youth), TCL will also be a partner of Futsal, beach soccer and e-sports national teams.
TCL: “We are proud to support the Italian national team”
The debut of the brand with the national team will come next March 23during the match Italy – Englandwhich will be played at the stadium Diego Armando Maradona of Naples. For the occasion, TCL will be present, as the only consumer electronics brand, in various areas: from LEDs on the sidelines to the giant screen, on the backdrops for interviews and press conferences and at “Casa Azzurri”, the hospitality area of the national teams.
“A dream that has finally come true” he says Andrea Musella, Country Manager of TCL in Italy. “The partnership with the Italian national football teams represents our determination to continue growing on the Italian market with all the product categories in which we are present in consumer electronics. The world of football represents the maximum expression of a principle so dear to us: to win you must be able to count on teamwork”.