Who are the most followed footballers on social media? Let’s find out in this dedicated article
For about fifteen years now, social media has totally revolutionized the way people relate to each other. Not only your friends, but also your favorites can be easily contacted remotely thanks to the various themed platforms. If initially the idea was to make a tool available to the community to maintain strong contacts or make new acquaintances, soon the concept of social media lent itself to new nuances and above all those with commercial interests willingly exploit them to make themselves known or sponsor a brand.
The most followed footballers in the world on social media
It could only be like this in football too and Cristiano Ronaldo primarily represents the example of a “living company”: already in 2018 the value of the CR7 brand was hundreds of millions of dollars and it has certainly not decreased over time. Once he hangs up his boots, the Portuguese champion will still be able to behave like an entrepreneur. It is no coincidence that he is the most followed footballer on social media, with over 600 million followers.
At least from this point of view, the eternal long-distance challenge with Lionel Messi it was won. Although the Argentine lifted the World Cup, becoming Argentina’s driving force in all the competitions played in the last 3 years, so much so that he won his eighth Ballon d’Or, Maradona’s heir has to “settle” for just over half a million followers. Much further back Neymar, star of Brazil, but also on the decline. The green and gold striker, who now plays in Saudi Arabia, is followed by more than 220 million people across various social networks. Apparently it is above all Instagram that is popular among players, also because it does not have the textual limitations of X and lends itself more willingly to sponsored posts.
The success of a footballer does not necessarily coincide with a boom on social media. Just think that Erling Haaland, who signed a historic “Triple” with Manchester City in 2023, has 40 million followers, although he is considered by many to be the best player on the current European scene. Jude Bellingham, who exploded this year with the Real Madrid shirt, has 30 million followers. By adding the numbers of both, we therefore do not arrive at the data for the solo Kylian Mbappé, which boasts more than 110 million followers. Figures that will most likely already be exceeded within a few months.
Football teams obviously also enjoy an important following on social media. Leading the ranking of interactive clubs is the Real Madrid with over 150 million followers spread all over the world, while the Barcelona today it stops at 125. Among the Italian teams, Juventus stands out with around sixty million fans: four times as many as Milanwhich exceeds theInter. According to the judgment of experts and also according to the panorama of live or pre-match betting or the media in general, the Manchester City can currently be considered the strongest team in Europe, but not on social media.
The team coached by Pep Guardiola can in fact count on just over 50 million followers. The holders of the Champions League therefore have fewer followers than the most followed Italian team, despite the fact that the latter has been struggling for some years to excel even just within national borders. One of the many paradoxes resulting from the intricate power of social media.
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