Il Dacia Spring Electric Tournamentthe tournament of Sport electric theme launched by Dacia are Rocket League, is a record. The tournament has in fact allowed the gamers, amateurs and professionals, of this famous video game to immerse themselves in the Dacia universe. Let’s find out more details about it together.
Dacia Spring Electric Tournament
The Dacia Spring Electric Tournament is a unique tournament and allows players to use one 100% electric in the immersive map created especially for the occasion.
In the tournament they challenged each other over 300 teamswho have customized and transformed their electric-themed car.
The result was an event that caught the attention of more than 18,000 spectators during the grand finale. In its total, the competition has reached beyond 120 million people in Europe. It has generated hundreds of content on social media and video streaming platforms such as Twitch and YouTube. The grand finale of this tournament was played between the Suhhh team and the famous Vitality team. The Dutch team Suhhh won the final.
The map Dacia Spring Electric Challenge was created by three world-renowned Rocket League map makers. Specifically we are talking about @Lethamyr, @gidek e @MrSwaggles.
The statements
This surprising activation with which Dacia wanted to approach the young generation by entering the world of gaming proved to be a successful initiative. “Creating value with a soul: this is what we care about here at Dacia and that, during this immersion in Rocket League universe, we wanted to convey. By investing in the world of gaming, Dacia communicates differently about new mobility and involves young people, thus showing the face of a dynamic and accessible brand, like that of Dacia Spring, its 100% electric car “, he comments. Giovanni CostaContent director of Dacia.
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