It has just ended there‘Oppo Summer Tour, the series of meetings in various Italian shopping centers to discover new testimonials. The new faces of Oppo’s promotional campaign are among the 15 thousand shots taken during the 5 stages, thanks to the Oppo Find X3 Pro camera.
The top-of-the-range smartphone from the Shenzen company, thanks to the 1 billion color camera, does not fear any comparison with other equally renowned smartphones. Participation in the various events that made up the Oppo Summer Tour was really high.
Attendance during the Oppo Summer Tour for the new testimonials
Here are the attendances recorded in the various stages of the Oppo Summer Tour, organized in the main Italian cities:
- 10 thousand people a Bergamo at the Oriocenter, from 3 July to 11 July
- 20 thousand people a Milano at “Il Centro” in Arese, from 12 to 18 July
- 18 thousand people a Torino at “Le Gru”, from 20 to 25 July
- 15 thousand people a Florence at “I Gigli”, from 27 July to 1 August
- 25 thousand people a Roma at “Porta di Roma”, from 3 to 8 August
The words of Isabella Lazzini
Isabella Lazzini, Chief Marketing Officer of Oppo Italia, commented:
“We are proud of the results and the success of this initiative, which has allowed us to get in touch
with many people, telling the news of the OPPO world and at the same time capturing their emotions
that can be selected to become part of our next campaign ”.
The portraits collected were more than 15 thousand, both online and offline, and were uploaded on the landing page of the official Oppo website, in the section dedicated to the initiative. The Summer Tour, with its over 85 thousand participants, turned out to be a real success, able to combine technology, emotions and fun.
The Chinese brand thus continues to strengthen its presence and image in Italy, already strong thanks to the appreciation for the devices and the numerous advertising initiatives of the company. All that remains is to choose the new face among those collected.