The twentieth Italian LEGO Store arrives in Rimini!

From 10 July, the LEGO Group in collaboration with Percassi will welcome fans of all ages in the new LEGO Store located in Rimini, in one of the largest shopping centers in all of Emilia Romagna and Italy

Twentieth Italian opening for the LEGO Group and Percassi, that Saturday 10th July will inaugurate a Rimini the new LEGO Certified Store, becoming the new reference point for all fans of the brick in the area. The shop will be built at Le Befane Shopping Center, which thanks to its strategic position, near the main communication routes and the historic center of the city, can also be reached by bicycle.

With this new store, the Danish company together with Percassi brings to our country for the first time an innovative concept of instore platform, designed to offer an increasingly personalized sales experience and satisfy the multiple needs of the different customer targets. The LEGO Store in Romagna is part of the expansion plan of stores managed by Percassi, which plans to open more on the national territory over the next few years.

The twentieth Italian LEGO Store arrives in Rimini!

To welcome visitors at the entrance to the new retail shop, a 3D model of a pirate: a tribute to the marine environment of Rimini, built with 18,204 LEGO bricks. A new innovative look is that of the store, united by the same quality services, which have always made the visit to the store not a simple shopping experience, but a real emotional journey into the LEGO world. In fact, 100% of the assortment will be available, including exclusive products, with the possibility of early access and pre-order on a selection of the most popular best sellers. The Pick a Brick wall is a must, where you can choose the LEGO bricks to create your own projects. In addition, green light for customization: the Build a Mini service, offers a wide selection of LEGO elements, to make your own constructions unique or simply get extra bricks. Rossana Mastrosimini (Channel Director LEGO Certified Stores West Europe), commented:

We are happy to open a new LEGO Store in the city of Rimini. This shop will allow us to be even closer to the families of many boys and girls and to all the LEGO fans in the area. We have always explored countless ways to elevate the in-store experience and meet the needs of our consumers, from the smallest to the largest. The new retail concept is being implemented for the first time in Italy in Rimini and will offer the possibility of interacting with digital and physical elements. We can not wait!

The LEGO Stores are once again the ideal place for adults and children to test their creativity and share precious moments together, in full harmony with the values ​​of the LEGO brand. The countdown for the new opening in Rimini officially starts: ready to be amazed?

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