The user experience is a discipline that includes all those processes aimed at improving user satisfaction, let’s discover its importance on mobile devices
In recent years, the majority of users browsing the internet use mobile devices and tablets, which require a different design than the interface designed for computers. To date, in fact, most websites, eCommerce and applications are designed mainly taking into account the user experience produced by mobile devices.
The theme of user experience it is very vast and also includes a series of design principles that differ according to the device used for surfing the net. Users who visit a website or application are not only looking for the site optimized for the mobile version but also need a user experience designed to the smallest detail.
Web developers, agencies and industry experts know well what the differences are between a good design and a design UX functional, useful and effective, which takes into account the means used to surf the net and respects all the principles of mobile UX design, which we will see in detail in this article.
Online it is possible to rely on industry experts, such as Arithmetic, able to offer advice and skills suitable for designing a design suitable for improving the user experience for mobile devices.
What is the User Experience
The user experience is a discipline that includes all those processes aimed at improve user satisfaction, facilitating navigation on a website or application and making the interface more intuitive.
This discipline dictates the rules for the correct implementation of the design, functions and elements that make up a site or app, which should obtain the approval of the public.
This is a very important aspect of the web that it performs the function of attract the attention of users upon first access to a site and affects the likelihood of obtaining conversions.
UX for mobile devices: here’s how to optimize it
To optimize and improve the user experience it is essential to design a design that respects the most important UX design principles. In any design project, be it a website, an online store or an app, the user must always be first and pay close attention to his most important needs, specifically the devices he uses to browse online. How do you optimize the user experience per i dispositivi mobile? It is necessary:
- Make navigation intuitive
Mobile browsing needs to be more intuitive than design designed for desktop sites. Users must be able to navigate easily through a smartphone or tablet, they must be able to immediately identify how to use a site or an app and everything must seem very simple.
- Create a seamless experience
The transition from one content to another or from a device must be simple and immediate. The design elements should be the same for all devices and there should be no interruptions (ex: logout and login).
- Identify the user’s goals
The goals a user sets on a mobile app or site are different than the goals set for a desktop site. If a user views a complete site from their desktop, they are most likely looking for information on a particular product or service, while through the app they want to proceed directly with the purchase.
Thinking about what users actually want to do on a mobile app or mobile site is important in order to meet their demands.
- Allow customization
The user experience for mobile devices requires the personalization of apps and sites, because it allows users to push users towards the content they are looking for and eliminates the distractions present on the site. The level of personalization must match the level of trust users have with the site or app.
- Design an efficient mobile layout
The mobile layout design takes into consideration some elements that are not present in the design of a desktop layout, such as the size of the touchscreens, the position of the hands and thumb, the reduction of navigation options, and so on.
Finally, it is good to focus on the speed of loading pages of a site or downloading an app. A very useful tip concerns the pre-loading of the contents which allows to speed up the actual loading when these are requested by the users and must appear quickly.