With over 150 million monthly active users in Europe, TikTok announces new investments aimed at continuing this growth, directing its efforts towards transparency and security.
A growth path that has generated new opportunities for creators and brands, even outside the platform. Some virtuous examples in Italy: the Uffizi Gallery (@uffizigalleries), currently the Italian museum with the largest number of TikTok followers in Italy, e Camilla Clementeyoung student, CEO & founder of A-More, a brand born and developed thanks to the TikTok community.
Business-wise, TikTok matters right now over 5000 employees in 10 European countries (Belgium, France, Germany, Ireland, Italy, Netherlands, Poland, Spain, Sweden and United Kingdom).
TikTok: new investments in Europe to ensure transparency and security
The announced investments will be aimed at guaranteeing transparency and safety for the community, especially after the approval of the new European regulations. Last week, TikTok unveiled its first benchmark report in accordance with the Enhanced Disinformation Code of Practice. This goes further 2,500 data points on the implementation and enforcement of TikTok policies in 30 different European countries.
Furthermore, in March, the opening of the headquarters of theEuropean Transparency and Accountability Centre of Dublin, while the publication of the quarterly reports on the application of the Community Guidelines. In these, the company provides detailed information on the nature of the content and accounts removed from the platform.
Finally, as part of the construction path of the relationship of trust with the communityTikTok continues to implement the data governance strategy outlined for Europe last year which provides for a further limitation of access to European users’ data by employees, as well as minimizing data flows outside Europe and keeping those of European users on site.