TIM presented the new communication campaign, both institutional and commercial, called “The strength of connections“. The project involves the involvement of two great Italian Oscar winners: Giuseppe Tornatore and Maestro Ennio Morricone. Here are the details:
TIM launches the new campaign The strength of connections
The new TIM campaign translates into a first spot that celebrates the importance of human relationships and which has the icons of Made in Italy as exceptional protagonists, Domenico Dolce and Stefano Gabbana. The spot is directed Giuseppe Tornatore which tells the story of Domenico and Stefano’s lives and projects to the tune of an unpublished piece by Ennio Morricone. The claim of the new TIM campaign therefore focuses on human relationships and connectivity that allows us to get closer, overcoming distances and helping to find strength and motivation. The spot is only the first chapter of the new TIM campaign.
The CEO’s comment
Pietro Labriola, CEO of TIM, he declares: “It is a pride for us that Giuseppe Tornatore, Domenico Dolce and Stefano Gabbana, undisputed ambassadors of Made in Italy in the world, are at our side in this communication project. With this new campaign we want to talk about the connections that unite people, near or far, the same or different because the real connection is the one that makes us overcome distances and differences. TIM’s task is to ensure that connections grow, develop according to the many needs and are always safe “.