Bridgestone lancia Turanza All Season 6its new premium all-season tyre, featuring the package Of technologies To bed. For the first time, an all-season tire bears the name Turanza. Bridgestone has stated that it wants to make life easier for the motorist by choosing a few simple names.
Designed to offer high quality performance all year round. The new Bridgestone Turanza All Season 6 is made on the basis of extensive market research. This conduct on thousands of European motorists. Users were asked what they expect from a premium all-season tire and what driving challenges they face every day.
The launch responds to strong market growth in the all-season tire segment. To date, the segment represents 21% of the European market. Motorists who use their cars mainly on urban roads. Those with moderate exposure to harsh winter conditions are increasingly opting for a single set of all-season tyres.
Bridgestone launches Turanza All Season 6, the new all-season tyre, press office
Bridgestone launches Turanza All Season 6, top-level performance, practicality and safety – even in unpredictable conditions
Regardless of the season. European drivers are faced with many driving challenges. Including some severe weather conditions, such as rain and snow. Bridgestone Turanza All Season 6 is designed to help drivers maintain control of their car even in these circumstances, regardless of the season or weather.
In particular, Bridgestone Turanza All Season 6 excels in three key areas. Excellent braking in all seasons: According to tests conducted by one of Europe’s most authoritative independent automotive testing institutes, TÜV SÜD, Bridgestone Turanza All Season 6 offers the best wet braking performance and optimized performance in both dry and snowy conditions.
Outstanding snow performance: the independent institute TÜV SÜD also confirmed the excellent capabilities of Bridgestone Turanza All Season 6 in terms of snow traction, braking, cornering and handling which – together with the M+S and 3PMSF marking, allow it to successfully face winter challenges .
Superior duration: Bridgestone Turanza All Season 6 recorded a 20% improvement in mileage compared to its predecessor, Bridgestone Weather Control A005 EVO.
Bridgestone launches Turanza All Season 6, the new all-season tyre, press office
Bridgestone launches Turanza All Season 6, a premium all-season tire with no compromises in terms of performance or safety
Furthermore, Bridgestone Turanza All Season 6 designed with To bed – a package of cutting-edge technologies that guarantees maximum safety, exceptional performance and a significant step forward in terms of sustainability, while ensuring that Bridgestone tires are also ready for electric vehicles.
The new Bridgestone tire features an optimized design and a new compound to improve road contact, water evacuation and snow traction, as well as a better balance of performance in any season.
Aemilius Tiberius, Chief Technical Officer and Chief Operating Officer of Bridgestone EMIA, said: “In developing the Bridgestone Turanza All Season 6 we listened to thousands of motorists across Europe. Thanks to a truly comprehensive understanding of the daily challenges they face driving, we are able to continuously expand and improve our product range to meet their needs. Developed in line with the values of Bridgestone E8 CommitmentTuranza All Season 6 is a clear example of our continued drive for innovation, being one of five new consumer tires to be launched in 2023 – and this announcement is especially timely as it responds to the growing all-season tire market in Europe, observed in recent years.”
Developed e product in EuropaBridgestone Turanza All Season 6 is designed for road cars and SUVs, regardless of the type of combustion, whether traditional or designed for electric and gas vehicles.
This premium tire will be available in 85 sizes from 16″ to 21″, also investing in this segment on growth towards the top of the range, reaching a coverage of market demand of 96% for sizes with rims greater than and equal to 18″.