After Instagram with the introduction of the Reels, too Twitter is giving in to new video trends on social platforms. The company is in fact carrying out a small revolution, announcing the imminent switch to an immersive full screen video interface, as happens on TikTok. A layout specially designed not to distract the user from the content, and to keep it as much as possible on the video itself.
Even the transition between different contents will be in TikTok style, with the now usual swipe-up gesture to go to the next video.
How Twitter Videos Will Change
The impression is that Twitter wants to lead its users to create more and more visual content. It is no coincidence that the company is experimenting with a special section for recommended videos on the Explore page of Twitter. These novelties will be – like reports the company itself – “available to people in select countries who use Twitter in English on iOS and Android”.
Elsewhere, in another news from the social world, Instagram is about to introduce the search bar in stories, after abolishing the 15-second limit for instastories.