Snapchat
From today, motorcycling fans will be able to share their passion also on Snapchatthanks to new Lens in Augmented Reality (AR) The MotoGP. A way to have fun, to create content, but also to shout to the world your love for a specific driver (or for a team). Thanks to AR technology it is also possible customize your own virtual helmetgiving free rein to creativity.
“MotoGP is always looking for innovative solutions to offer new content and to involve fans, to entertain them and to reach new ones, making this sport grow” he commented Manel Arroyo, Chief Commercial Officer of Dorna Sports (MotoGP). “This new Lens allows us to achieve all these goals. We are happy to see it online and can’t wait to find out what users will create and share. “
How to try the MotoGP Lens on Snapchat
To take advantage of the new feature, you will need to make sure your Snapchat app is updated to the latest version available. If it is, just log into the @ motogp’s Snap Star account (or frame the Snapcode you find below).
Once the Lens has been activated, all you have to do is follow the instructions that will appear on the screen to start customizing your virtual helmet.
Augmented Reality Lenses have proven to be a winning point for Snapchat, with more than that 250 million users who use them daily. At the moment the platform hosts over 6 billion Lensesmany of these are made specifically for brands and content creators through the proprietary program Lens Studio.
Fabio Di Giannantonio (Gresini Racing MotoGP) intent on testing the MotoGP lens