How will the Suzuki’s sustainable future? The Japanese manufacturer has always gone beyond the concepts of electrified vehicles and products. Suzuki develops services and infrastructures for the ecological transition, also supporting thematic initiatives
When Suzuki talks about a sustainable future. It does not just offer a range of modern cars, motorcycles and outboards with a low environmental impact. It has been committed to fighting climate change for over 10 years. However, adopting new policies in the field of research and development as well as in that of production, distribution and marketing, up to the reorganization of the offices.
Suzuki’s sustainable future goal is to tackle global warming. Leave a healthy planet to live on for the next generations.
To fully exploit the potential of this green revolution. Suzuki has defined the Environmental Plan “Suzuki Envroimental Vision 2050”. This is a long-term strategy presented by Toshihiro Suzuki, President of Suzuki Motor Corp.in February 2021. Within this project, Suzuki exposes a five-year plan (from April 2021 to March 2026) baptized “Sho-Sho-Kei-Tan-Bi”.
This is the abbreviation for five Japanese words which mean “more compact, less, lighter, more contained, more orderly”. Five words that together represent the new starting point in the development of a more electrified and less impactful future.
Suzuki’s sustainable future, the MareMoto 4.0 exhibition
The Environmental Plan and the words of Toshihiro Suzuki
At the heart of Suzuki’s Environmental Plan, as stated by the President, are the Customers. Based on their needs, combined with the need to reduce CO2 emissions during use of the vehicle and in the production cycle.
Above all, new models are created with a limited environmental impact but without accelerating the choice of the final consumer. Not quite ready for the transition to electrified mobility yet. Suzuki does not intend to force the times and aims at technological progress by adopting some solutions that can be exploited in the short term.
“We see the five years of this plan as a period in which to lay the foundations for developing our electrification technologies in view of 2030. We will proactively promote various technological developments to achieve this goal.” So declares Toshihiro Suzuki.
The “New Suzuki”
Suzuki contributes to the development of a sustainable society. A process that will be implemented through electrified solutions for mobility and an environmental plan that provides for an organizational and industrial change.
“This new structure will allow us to get in tune with people’s lives, providing them with new solutions for urban and personal transport. All this, starting from our wide range of cars, motorcycles and outboards. Our goal is to go beyond the simple concept of a car or a motorcycle. Offering new solutions to all forms of mobility. To do this, you need to have a holistic view of what people’s needs will be. By concentrating our forces on the development of the products, services and infrastructures that our vehicles will require ”. Toshihiro Suzuki explains.
The MareMoto 4.0 exhibition opens its doors
In accordance with Suzuki’s commitment to sustainable mobility, the Italian office is a partner of Alessandro Zannier’s MareMoto 4.0 exhibition. The temporary one, curated by Virginia Monteverde in collaboration with ARTantide Gallery for the Ethical Art Movement and with the CNR, Sea Engineering Institute of Genoa. It can be visited from 23 July and will be open until 3 September 2022 at the Galata Museo del Mare.
It is a contemporary art exhibition. Inside which you can admire the pictorial works and installations of a digital nature. With sounds, lights and colors by Zannier, born from the artistic interpretation of the data collected by the robotic systems created by the CNR on environmental damage in our seas and oceans.
Within the exhibition, there is the #lavalacqua project (Suzuki Micro Plastic Collector). This was awarded with the Innovation Award at the Genoa Boat Show 2021.It is a particular filtering system applied to outboards capable of capturing the microplastics present in the water during navigation, thus returning clean water to the environment.
Further proof that Suzuki’s commitment to developing a more sustainable future. It goes far beyond the simple concept of electrification. In addition to models with low consumption and reduced environmental impact, the manufacturer is active in defining ad hoc services and infrastructures for a green future, with the aim of gradually accompanying customers in this historic moment of transition.