The automotive world is changing and the Chinese cars invade Europe, that’s why. Above all, many consumers, according to a survey, are ready to get behind the wheel of a Chinese car.
Chinese cars invade Europe, that’s why, source DepositPhotos
Chinese cars? Yes please
They come to conquer Europe’s motorists and confirm that they are made and work well. Here are the Chinese cars make the big manufacturers tremble.
Those that boast years of history, highly successful models and numerous experiments. Thus, according to theAutomotive Customer Study 2023. The study of quintegy on trends and attitudes of the automotive consumer confirms that today almost the 50% of new car customers say they are interested in considering purchasing new brand products. Apparently the percentage sale all’89% if we only look at the Generation Z (born between 1997 and 2012).
Dealers evaluate new brands
We then add that the 45% of dealers are oriented towards evaluating new emerging brands. This trend is destined to affect the future of the automotive sector.
Above all, this data indicates that the entry of new Chinese cars is growing. However, the Quintegia survey also highlights other interesting trends in the automotive world.
The car can now also be purchased online
Purchasing a car via the web has not yet become a habit, but 35% of those interviewed say they are willing to buy a vehicle through an internet platform.
While the 15% of dealers who say they have implemented e-commerce with varying degrees of completeness (the range ranges from those who only allow online booking to those who guarantee the entire purchase process).
About purchase formulas, proprietary ownership continues to be predominant in Italy. But, the 20% of the sample declares to be very/fairly willing to consider subscribing to a season ticket all included.
Therefore, including road tax, insurance and maintenance. And dealers estimate that in the 2026 the share of customers interested in buying a new car with a ‘subscription’ formula (rental or subscription) could go up to 30%.
Conscious driving, forward to electric
About environmental issues Italians have a responsible attitude. Il 52% of the owners of electric car he says that he weighed in the purchase choice much environmental impactshare that rises up to 91% if you consider the answer Enough. In this regard, Quintegia always indicates that sustainability has become a concrete driver and is taking shape within the automotive supply chain.
Chinese cars invade Europe, that’s why, source DepositPhotos
Electric: there is still a long way to go
When asked “would you consider buying an all-electric car” only the 18% answered yes (against 43% of no and 39% of ‘I don’t exclude it a priori’), this figure, if compared to the current market share of fully electric cars.
It is taller and shows an openness towards this new diet. However, if thecar in Italy is still theundisputed protagonist in terms of means of transportthe offer of mobility solutions and alternative options to possession is also growing.
Specifically, consumers declare their intention to consider different mobility solutions in the next three years. And yes it is affirming the concept of multimodal mobilityunderstood as the overlapping of different movement systems (public transport, micro-mobility, sharing, private vehicles, etc.). This is an important change that will also lead to a different approach to car use and will involve different players on the mobility market.
Furthermore, the survey also shows that the means that will be used ‘more’ or ‘much more’ are: Long-distance public transport (5% e 22%); Urban and intercity public transport (4% e 20%); Owned car (17% e 6%); Car/motorcycle/scooter rental for a few days (2% and 9%); Sharing of scooter or electric bike (1% e 6%); On-call mobility services (1% e 6%); Car sharing / Scooter sharing (1% e 5%).
Exist mobility apps which act as an aggregator multimodal mobility services to allow users to book and use different solutions all from a single tool and comfortably with their smartphone. But 70% of customers interested in the offer of integrated mobility services express a high regard for dealerships as an interlocutor to turn to for purchasing this type of service.