Xiaomi sponsor of Mia Photo Fair with ‘Your story in a photo, your masterpiece’: the new project dedicated to Xiaomi 13 Series
Xiaomi, a consumer electronics company with smartphones and smart devices interconnected by an Internet of Things (AIoT) platform chooses to sponsor the new edition of Mia Photo Fair 2023. Presenting to the public at the fair the project ‘Your story in a photo, your masterpiece’, launched to celebrate the arrival in Italy of Xiaomi 13 Seriesthe new series of flagship smartphones that boast a professional-level photography experience thanks to the collaboration with Leica.
Xiaomi 13 Series: conception of the project
The project was born from the idea of giving the photos that we take every day, the right value, discovering the meanings hidden behind the images, able to tell a story and to represent a personal masterpiece, both for the shooter and for those who are shot. The means by which to grasp these meanings is Xiaomi 13 Pro which, thanks to the collaboration between Xiaomi and Leica, and to the strategic partnership between the two companies in the field dell’Imaging Technologyaims to offer its users a brand new photographic experience on smartphones thanks also to Leica professional optical lenses, as well as a series of advanced computational and software features to create an authentic Leica experience.
Campagna
In order to achieve this goal, Xiaomi has developed a totally digital campaign, live until April 4th, which features Matilda De Angelis, one of the Italian actresses of the moment, in order to convey the value of photography as an evocative tool of memories and emotions. The campaign also served as a tease to invite the public to Xiaomi Store of Arese to experience a shot with Xiaomi 13 Pro made by Settimio Benedusi who, one of the leading Italian photographers, collaborated on the project in the wake of his ‘Printed Memories’.
Xiaomi 13 Series: Mia Photo Fair
The project sees its latest realization at Mia Photo Fair, the most important art fair dedicated to photography in Italy which will be held from 23 to 26 March at SUPER STUDIO MAXI of Milan, where at the Xiaomi stand, in addition to the exhibition of a selection of photos taken during the appointment in the Xiaomi Store in Arese, portraits of the public in real time with Xiaomi 13 Pro will be taken, to then become an integral part of the exhibition at the fair.
The message we want to convey is that, although very often the shot from a mobile is seen as rapid and almost fleeting, in reality a smartphone like Xiaomi 13 Pro and the value of the collaboration with Leica show us how every photo and every moment can become a masterpiece for the protagonist subject and for those who shoot, consequently also making the device a technical masterpiece. Precisely for this reason, as sponsor of the most important photography fair in Italy, we decided to organize an exhibition with some of the photos taken in-store and give the people who will visit our booth at the Mia Photo Fair the same chance. Three photographers from Ricordi Stampati and Settimio Benedusi himself will be available for the activity, with a printed copy that will be delivered to the person and the other that, in a larger format, will be posted on a white wall to be part of the exhibition itself.
– David LunardelliHead of Marketing Xiaomi Italia.
What do you think of the new Xiaomi smartphone? Let us know yours in the comments section, we also invite you to follow our Instagram page, our YouTube channel and stay connected on techgameworld.com to stay constantly updated on all the news from the tech world!