With the Xiaomi 14 Series also arrives the new Xiaomi Master Class Supported by Leica named “See The World In A New Light”
Xiaomi in collaboration with Leica, renowned for its experience in the field of photography, is proud to present the evocative format “See The World In A New Light”, in the context of the series of Master Class Xiaomi. Combining Xiaomi's technology with Leica's unrivaled optical excellence, the project aims to give users the ability to explore and appreciate the beauty of the world like never before through the lens of the Xiaomi 14 Series.
Xiaomi 14 Series: la Master Class
On the occasion of Master Class Supported by Leicawhich took place in Madrid and Valencia, participants had the opportunity to delve into the world of photography and visual storytelling, guided by industry experts and professional photographers in the field of street photographyportrait and documentary photography such as Maurice Pehle, Javier Corso, Rui Caria, Fabien Ecochard, Emanuele Di Mare, Vasilis Makris, Anto Magzan, Dominic Nahr and Matt Stuart.
Through engaging workshops, hands-on demonstrations and interactive sessions, participants learned about and explored the art of capture moments with the Xiaomi 14 Series and to build narratives through images.
The statements
“This format has undertaken a journey with a simple premise, that of attempting to document fragments of emotions and moments by transforming them into images, alongside talented photographers and storytellers. Over time, behind the camera of our Xiaomi devices, we have experienced extraordinary moments and touching emotions, which represent the essence of Xiaomi InSight” Lei Jun said, Founder, Chairman and CEO of Xiaomi. “Through this latest Master Class Supported by Leica, we want to bring attention to what is not always obvious at first glance. We will see the world from a new perspective and hear the words that Xiaomi InSight aspires to tell in visual form. We see the world in a new light with Xiaomi.”
Commenting on the collaboration, To Plätke, Strategy & Business Development Manager Mobile at Leica Camera AG said: “Leica is renowned for its uncompromising commitment to excellence in optics and imaging. By joining forces with Xiaomi, we are excited to bring our expertise to an even wider audience, inspiring them to explore new horizons and discover the beauty of the world through the lens of Xiaomi 14 Series.”
The consolidated collaboration between Xiaomi and Leica
The Xiaomi Master Class Supported by Leica falls within the framework of “Story inSight“, an innovative series of photography workshops with a profound impact on the world of visual storytelling. Furthermore, it represents an important milestone in the partnership between Xiaomi and Leica, marking a convergence of innovation, professionalism and artistic vision. In the context of the project, Xiaomi's goal is to invite attention to what is not always evident at first glance; therefore looking at the world with a new perspective and listening to the words that Xiaomi InSight aspires to tell in a visual form.
Through this initiative, Xiaomi and Leica aim to ignite a passion for photography and to enable the public to see the world in a new and transformative light. What do you think of the new Xiaomi smartphone series? Let us know yours in the comments section, we also invite you to follow our Instagram page, our YouTube channel and stay connected on techgameworld.com to stay constantly updated on all the news from the tech world!