Xiaomi becomes Official Partner of Artissima 2021

Xiaomi diventa Official Partner di Artissima 2021 thumbnail

Xiaomi it becomes Official Partner from Artissima 2021, the largest contemporary art fair in Italy. From 5 to 7 November 2021 in Turin in the spaces of the Oval at the Lingotto Fiere. In this context, the project “Xiaomi HyperCharge RestART”, Which was attended by students and alumni of the Visual Arts Department of NABA, New Academy of Fine Arts.

Xiaomi becomes a partner of Artissima 2021

Student works were chosen by Ilaria Bonacossa, Director of Artissima Torino. At the fair, Xiaomi exhibits all the creative works made by the crew, produced entirely with the Xiaomi 11T Pro smartphone. Student works Emanuele Cantò, Gaia de Megni, Wei Luo, Alex Parrotto, Federico Pellacani, Chiara Smedile and Marika Vitrani. Who prepared for this event with the three top-level masterclasses organized by Xiaomi.

The masterclasses involved the world of cinema with the director Mario Martone and the actor Salvatore Esposito, design with the photographer Massimo Listri and Charley Vezza, Creative Director of Gufram, and of the fashion system with the Creative Director of the fashion house Kean Etro, the Fashion Director of GQ Italia Nik Piras e Colomba Leddi, Fashion Design Area Leader of NABA, New Academy of Fine Arts.

“Thanks to the three masterclasses, the students received multiple creative stimuli which they treasured to create true digital works of art. Simply through the help of Xiaomi devices. A concrete demonstration of how the different forms of contemporary art can harmoniously come together thanks to an exclusive enabler, technology “he explains Davide Lunardelli, Head of Marketing of Xiaomi Italia.

In addition, Xiaomi together with Artissima assigns a special “Xiaomi HyperCharge Award”To the artist under 35, selected from those presented by the Artissima galleries.

Davide Lunardelli explains: “Being an official partner of Artissima confirms the desire to support emerging art through innovative technologies. And to trigger winning synergies that can enable creativity and be a stimulus even for the youngest. When we conceived the project, we chose to undertake, together with a group of students and some of the great ambassadors of Italian excellence, a path of training experimentation by deploying the potential of technology and the strength of all-round art “.

You can find here the video contents dedicated to the project.