Xiaomi transforms fans into testimonials of the new advertising campaign

Da semplici utenti a testimonial Xiaomi: la campagna New Talent thumbnail

We know Gaia Nardozza and David Blanco, the two Italian talents chosen to represent the European ‘New Talent’ campaign dedicated to the new Xiaomi 11 Lite 5G NE.

Xiaomi launches the New Talent campaign

Xiaomi, world leader in technology, officially launches the countryside New Talent involving six Western European countries. The goal is to find new faces that can best embody the characteristics of Xiaomi 11 Lite 5G NE. The latter, which we have already talked about extensively here, is an ultra thin, light smartphone with a unique design. In different ways and among many candidates, the brand has identified a first shortlist of 10 talents for each country, including Italy.

“Our community is at the heart of everything we do. Precisely for this reason we wanted to launch a campaign that would thank them and celebrate them “- said Doris Pan, Head of Regional Marketing at Western Europe. “Turning Xiaomi fans into the faces of our advertising campaign was an exciting and at the same time natural step for us. After all, our users are integral to our success and growth as a brand. “

For the Italian selection, Xiaomi has chosen to rely on Vogue Italy, a brand that has always used creativity as a universal language of expression. In this way boys were chosen smart, with an authentic personality, a unique style and at the same time with great self confidence. A Photographer, Arianna Genghini, from the Photo Vogue network, created a photo shoot with the aim of bringing out the hidden talent of each of them and then leading to the final choice. Yes, because of the ten selected for each country, only two will be the testimonial faces of the campaign.

Gaia Nardozza and David Blanco: the two Italian faces of the campaign

In the end the choice fell on Gaia Nardozza and David Blanco, She is 26 and he is 21. For the brand it is they who, most of all, have shown grace, a strong propensity for fashion and great spontaneity.

Gaia Nardozza, 26 years old

Gaia is a student and aspiring actress from Bologna, with various experiences collected on the set and great enthusiasm for new adventures. Di Xiaomi loves the freshness and dynamism, together withattention to design and elegance.

David is instead resident in Milan, of Colombian origins, and occasionally works as a model. Her dream is to collaborate with the major Italian fashion houses. Xiaomi especially loves electric scooters and was impressed by the comfort e lightness of the new smartphone.

The two boys participated, together with their respective European colleagues, in a two-day shooting in exclusive Milanese locations.

David Blanco, 21 years old

“It was an unforgettable experience and I believe it will leave an indelible mark on my life. I am very honored to represent this fantastic brand! ” – said Gaia Nardozza.

“I want to thank Xiaomi for offering me this wonderful experience thanks to which I met people with great talent” – he has added David Blanco.

“We are convinced that Xiaomi 11 Lite 5G NE is the perfect product for those who love to stand out. David and Gaia have been able to create their own identity thanks to an incredible versatility and desire to get involved. Their style perfectly embodies the values ​​of the Xiaomi brand and the target for which this product is intended “, concluded Davide Lunardelli, Head of Marketing of Xiaomi Italia.